7th August, 08:12
Hope you’re having a great summer so far. Again,apologies for the fortnightly blog posts rather than weekly, but as you know I’m away right now and this is the best I can do!
Today I am breaking down the social media platforms most commonly used by writers and explaining their functions, pros and cons, and if I have them or not. Obviously, everyone has their own preferences and I am sure a lot of you will know your way around these sites already. However, for those that don’t, this should prove useful!
Thanks for reading
My handle: @georgiaspring8
Twitter is a platform in which users share short thoughts & ideas (280 characters or less) and interact with others. You can create polls, share photos/videos, message others privately and pin your favourite tweet to the top of your own profile. I think Twitter is an amazing platform to connect with other writers and readers. The #WritingCommunity is very friendly, and often if you are looking for advice, guidance or inspiration, Twitter is a great place to turn. Whilst a few self-promo Tweets aren’t frowned on, people generally don’t like it if their timeline is filled with people constantly saying ‘BUY MY BOOK!’ and this could lead to users unfollowing you if this is the approach you take. That being said, promos like Indie April do run, and sometimes people openly express they are looking for new reads, in which case there are some great promotional opportunities. Overall, I’d say it’s one of the main platforms for writers and is a very beneficial one to create.
My handle: Georgia Springate
Most authors do not create a whole professional profile but rather a page. When people like the page they can be kept up to date with relevant information, book launches, events etc. Widely speaking, I do find older people use Facebook more than the younger generation, so to decipher whether it would be a good platform for you you will need to consider who you are aiming your book at and what sort of attention you would like on it. Like Twitter, you can upload links, photos and videos, so there’s lots of scope for fun content. However, unlike Twitter, it is more difficult to connect with individuals as a Facebook Page works very differently to a Twitter profile.
My handle: @georgiaspringateauthor
Whilst there are options to upload different content on Twitter and Facebook, Instagram is purely photos. This makes it harder to use for some people and, in my opinion, I bit trickier to keep up with consistent and interesting content. However, once you have got familiar with the relevant hashtags and looked at some other accounts for inspiration, it really isn’t as hard as it may seem. Like Twitter, it is a great place to connect with and support other authors, as well as promote photos of your own work, or short poems/extracts. It is more limited than other platforms so I would recommend having it alongside a Twitter and/or Facebook to ensure people get the chance to hear your words as well as see your photos.
Pinterest is, again more of a photo-based page, though contains links to explore other websites/stores etc. It’s a fab place to create moodboards for your works, and you would be surprised at the number of people interested in viewing things like this. Sidenote: it’s also a great place to find recipes, DIY ideas and all sorts! Like Instagram, I think it’s harder to express your own opinions and personality via Pinterest, so would suggest having it alongside other social media platforms if you’re interested in making an account.
Many many writers do not have a Youtube channel, and for a perfectly good reason: it is a lot of work. Youtube has grown massively in the past 5-10 years, and there are a LOT of book vlogger accounts out there now. However, if you do make one and it starts to attract a following, there is a huge potential there for promotion, partnerships and more. If it’s something that interests you, have a watch of some other people’s videos first for some inspiration and ideas. Some writers do not have their own channel, but watch videos on Youtube to keep up to date with book reviews, the market etc. So it may be worth checking out even if you’re not bothered about creating your own content.